The significance of the MICE industry is that it adds an exciting layer to annual business meetings and conferences transforming them from boring, dull all-work-no-play get togethers to something pleasurable. Work is most definitely the priority but the icing on the cake is exhilarating new destinations, the exotica factor and enjoyment factor.

India is an attractive MICE destination. With its rich heritage, vibrant culture and its natural beauty it already attracts leisure tourists. But with world class hotels and the development of infrastructure, India is now one of the top MICE destinations in Asia too following closely on the heels of Dubai, Malaysia and Hong Kong.

For travelers, India offers a rich cornucopia of choice – snowy mountain peaks, sunny beaches, rainforests, tiger and lion sanctuaries, deserts dotted with exotic palaces, historical destinations, pilgrim destinations…from bustling cosmopolitan cities to tiny hamlets that seem frozen in time, India offers a heady blend of culture, history, tradition, hospitality, beauty coupled with modern amenities like deluxe and super deluxe hotels and resorts that would appeal to the business traveler.